CNIB – SEEING BEYOND VISION LOSS

Canadian National Institute for the Blind (CNIB), one of Canada’s oldest charities committed to vision health, is a source of support, information and hope for all Canadians affected by vision loss. For the CNIB, Public Good has developed a range of corporate communications and programs.

CNIB
EXCEPTIONAL ACHIEVEMENTS.
EXTRAORDINARY PEOPLE.

To increase public awareness of the essential role front-line workers and volunteers play in delivering CNIB services, Public Good illustrated key CNIB values with compelling real-life stories of support, care-giving and dedication. Consistent with the CNIB branding guidelines and messaging, layouts featured large dramatic photography and the bold use of colour to create a strategically branded report with emotional content and positive stakeholder feedback.

To refresh the existing CNIB logo, Public Good developed
a colour palette of primary and secondary colours to compliment the existing corporate colours. The new design guidelines included a layout system to organize and specify graphics, typography and images to create a new unified branded look.

The new brand was applied to corporate reports, stationery, exhibit banners, a suite of corporate brochures and PowerPoint presentation templates.