DOWNSVIEW PARK

A UNIQUE PARK FOR ALL PEOPLE, A MODERN PARK FOR ALL SEASONS

To promote the unique attributes of this national park located on a former Canadian Forces Base in Downsview, Public Good developed a marketing brand and communications program. A colourful wordmark together with corporate graphic standards was applied to corporate stationary, stakeholder communications, advertising and directional materials to promote this innovative, multi-purpose and sustainable landmark.

Graphic Design standards

Standards for colour, typography and design was developed to create a consistent look for all promotional park materials.