A HIGHER LEARNING BRAND EXPERIENCE

To help market BMO Institute for Learning (IFL), BMO Financial Group's employee university and conference centre, Public Good developed a narrative based on the building's architectural vision and function. Incorporating large and vibrant photography, a die-cut cover and pocket, the sales kit highlights the unique meeting, learning and relaxation spaces at the institute. Together with Public Good's interior branding designs, the marketing program is a key component of our approach to integrated branding solutions.