An Ideal for Living Working

First Things First
Manifesto, 1964, Ken Garland

Ken Garland's manifesto published in the mid-sixties may have come from a time when the role and responsibilities of the graphic designer seemed to be defined by big business - but it does reveal how far we've come. 

When I first came across it it in the mid-80s while studying at art college, it spoke to me on many levels. How can we produce meaningful work today? Frequently, I would come back to this piece as a measure of what we do. We remain, inspired and indebted.

As a side note, many have interpreted, the manifesto to be "anti-advertising" - 

Mr. Garland clarifies his position on the matter, here.


The manifesto was meant to be an alert to the fact that monies, which were pouring into visual communications of all sorts, seemed to be going down the wrong channels. There were all sorts of things that we could have been about and we weren’t. I hardly expected it to raise any interest but I got this terrific reception. 

- Interview with Ken Garland, eye Magazine 66, 2007



Many organizations overlook the management of their corporate identity colours when considering their branding priorities. Branding designers recognize that colour is a powerful tool in building consistency, recognition and identity. Colour is registered by the brain before any image or typographic form is recognized.

Try not to see blue and yellow when the IKEA brand is mentioned. Impossible? Colour is integral to the brand's personality and functions as an emotional signpost. While colour may seem subjective, it is not. Only a reasoned approach applied with consistency can ensure a brand colour is effective in communications. Branding designers can do the research and make recommendations to ensure that your colours stand out and complete the brand experience. 



It is not the form that dictates the
colour, but the colour that brings out
the form. Hans Hofmann